Final year work

As promised I have some examples of my final year work. My final major project was based on my time on placement with North East based trend forecasters Trend Bible. Trend Bible in specialises in lifestyle trends for the home and kids lifestyle trends. I was able to gain a wealth of experience during my time there and was able to learn about trend forecasting and help produce a trend book from the initial social and cultural research right through to the finished product.

I really uncovered a passion when i worked at Trend Bible as i find the whole process fascinating and it combines many of my other interests such as creative writing, sourcing beautiful original imagery to create a mood, imaginative copy but also the research stage visiting new and interesting places and seeing the trends reveal themselves before your eyes is a really exciting industry to work in and i hope to in the future.

My final piece of work was to create a Fashion and Beauty book for Trend Bible and not only come up with a full marketing plan and promotions strategy appropriate to the brand but also to create the book in its entirety. I researched trends for a S/S 2011 book and came up with six key themes that filtered down into four key trends for the season, Heirloom, Empyrean, Inheritance and Urban Castaway. Each trend featured mood pages and an overview of what the trend meant for consumers, fashion direction with eight to ten key items all hand drawn by myself as flats, colour direction featuring eight key shades, fabric and print direction all originally sourced and cut into swatches, buttons and trimmings, beauty pages with colour and texture direction. Each trend featured its own model for fashion and beauty inspiration.